(VEN) – After 20 years of implementation, the Vietnam National Brand Program has significantly supported businesses in promoting production, business and export activities, contributing to building Vietnam as a prestigious country with high quality goods and services.
Vietnamese businesses have been continuously improving their branding development – photo: VNA |
Thanks to increased awareness of the important role of national brands, a lot of Vietnamese enterprises have seriously invested in developing their brands. If in 2018, there were only 14 Vietnam National Brand enterprises in the Top 50, accounting for 28 percent, then after five years, this number has increased to 21 enterprises, accounting for 42 percent. In particular, in the top 10 most valuable brands in Vietnam, the proportion of businesses with products achieving the Vietnam National Brand increased sharply from 20 percent in 2018 to 69.8 percent in 2023.
It is no coincidence that Brand Finance – the world’s leading brand valuation consulting company evaluated Vietnam as very positive in building and developing its global national brand. Despite the negative impacts from the COVID-19 pandemic, Vietnam’s national brand had the fastest growing rate in the world, increasing by 74 percent during the 2019-2022 period.
According to a report from Brand Finance, Vietnam’s national brand was valued at US$388 billion in 2021, US$431 billion in 2022 and reached US$498.13 billion in 2023, recording continuous double-digit percentage growth in brand value.
As the management agency of the Vietnam National Brand Program, Director of the Vietnam Trade Promotion Agency (Vietrade) under the MoIT Vu Ba Phu said the MoIT has been spreading the program, encouraging participating enterprises to select eligible products, and pursuing the core values of the program: Quality – Innovation, Creativity – Pioneering capacity.
The Vietnam National Brand Program aims to build an image of Vietnam as a prestigious country with high-quality goods and services. It will promote the country’s attractiveness, competitiveness and foreign trade.
Prime Minister Pham Minh Chinh (first row, third left) honors businesses with products winning Vietnam National Brand 2022 – photo: VGP |
Based on the general and specific goals of the program, in the coming time, the MoIT will coordinate with related ministries and agencies to hold the 9th selection of national brands 2024 and the announcement ceremony in the 4th quarter.
Director of Vietrade Vu Ba Phu added that the MoIT will strengthen activities to improve the capacity to build, develop and manage brands for businesses; focus on activities to promote Vietnamese brands in the world market and those potential export products; and call for the participation of businesses, especially businesses that have products recognized as Vietnamese national brands, to join hands in developing the Vietnam National Brand Program in conjunction with a program at national-level, for a powerful Vietnam with valuable product and corporate brands.
The Vietnam National Brand Program is a specific, long-term and unique trade promotion program of the government to build and develop national brands through supporting businesses to build and develop their strong brands in the economy to promote the image of Vietnam as a prestigious country with quality goods and services, and enhance the competitiveness for Vietnamese businesses in domestic and international markets. |
Nguồn: congthuong.vn